Jesal Shah Jaggi: Designing way to Realize her Dream
Born and brought up in Raipur city, owner of Jesalism, Jesal Shah Jaggi, a renowned fashion designer says she is obsessed with designing and is very particular with the detailing in her work. Jesal gained hacks of business management and strong work ethics from her father, Late Mr. Gunwant Shah, owner of ROHIT JEWELLERS. Her mother, Mrs. Devika Shah, former house maker, now an owner
of FASCINO – The Fashion Designer Studio has passed down her skills in creativity and
discipline to her daughter. Jesal owes her success to her parents and believes to have learnt everything from the both.
Jesal completed her graduation from Ness Wadia College of Commerce, Pune (2012) followed by MBA in Finance from IBS College, Mumbai (2014). After completing her course, she worked with her mother in her boutique and that’s where she explored her passion for fashion. Jesal’s first capsule collection went for Dubai Fashion Week and got published online in VOGUE INDIA. She worked as a backstage personal assistant for Celebrity Designer Rocky Star and has attended workshop under Accessory Designer, Felix Bendish.
After acing her professional life, Jesal got engaged to her best friend, Swapnil Jaggi with the blessings of her parents. Her journey with Jesalism started there with the continuous support of her husband to open her own studio and named it JESALISM when he saw people following Jesal’s collection.
Jesal has also attended workshop of batik print and dying in Bali and specializes in it. The concept of JESALISM is to give people their personalized wardrobe. They believe in customization and to fulfil the requirements of their clients. Her brand specializes in both PRET O PORTER and COUTURE outfits. Their design style is minimalist with print design and modern contemporary outfits. At Jesalism, there is something for everyone right from western outfits to gowns to classic couture and bridal wear. Jesal is also a visiting faculty at SIDI, Raipur and gives guest lectures to the students there helping them to understand fashion deeply. Jesal believes, “Fashion is something which speaks for one’s personality. I want the society to understand this and appreciate the rigorous work that goes into each outfit. So as we say, society start with the toddlers, I started imparting my knowledge with them to make Raipur one of the best fashion capital in the
JESALISM holds giant plans for the future. They are coming up with its website soon. They create their presence by participating in major events like “The Local” here. But first Jesal wants to educate society about Fashion Designers. She believes Fashion designing is at par with degrees like engineering. She longs on spreading this mind-set and help Raipur grow in this field and in that way fulfil her dream to make JESALISM worlds one of the best