Sahil Maggu- Sahil_Maggu’s life has not been an ordinary journey. Set on the path of living his dreams & making himself proud, Sahil made sure he was independent at a young age.
Today he runs the Largest Multi Designer Store in Central India in Raipur, but his journey began a long time ago.
Born in Jagdalpur, Sahil and his family shifted to Raipur when he was only 8. An all rounder student he was loved by his teachers and excelled at various extra-curricular activities, he didn’t take time to settle into the new city and school. But despite loving Raipur, Sahil wanted to explore the world outside and move out of the city for his graduation. Though this did not happen initially, Sahil fought all odds and applied to CMS Jain University in Bangalore after completing his first year in Business Management from Mats Raipur. As fate would have it, Sahil joined CMS and moving to Bangalore turned out to be a life changing experience for him.
Never one to be lacking in dedication, he did parallel courses from University of Cambridge ( certificate programs ) Toastmasters degree and part time jobs & internships. After he graduated, he wasted no time and started on his entrepreneurial journey with ‘DOTTED I’, which focused on brand management, creative conceptualisation, events & brand launches. Even though the company was doing very well, Sahil understood that to truly build and grow a business, he would need corporate exposure. And so he worked at many major companies such as ‘Dainik Jagran’, ‘Reliance’’, TATA and ‘Snapfitness’. At Snapfitness he realised that his passion and expertise lay in PR and marketing.
In 2011, after 7 years in Bangalore and a plethora of experiences on his plate, Sahil decided to move back to Raipur to be with his family. Coming back to Raipur was anything but easy! All those years in Bangalore had cultured him in a way that moving back didn’t feel like the right decision. Raipur still was evolving and people did judge the book by its cover , his now much popular long hair pony tail look didn’t make it any easy. Though he slowly adjusted to life in Raipur, remembering not to change himself, his soul still didn’t feel at home. After a lot of soul searching and deciding against joining his family business, he finally found his passion with AZRA – a Multi Designer store that now hosts and showcases work of the biggest names of the Indian fashion scenario.
So how did AZRA come into being? Raipur very evolved tasteful niche audience that really didn’t have access to luxury fashion unless they flew out to the metros.
Sahil had always dreamt of opening a concept store like a library with a cafe, after moving back he and his sister in law Khushboo Maggu realized there was an immediate need of a store for Luxury Fashion. Starting with merely two rooms, AZRA is now six years old and 2 buildings large. The brand has worked with over 200 designers across the country and is the largest multidesigner store in central India. Azra now is a complete family store and showcases designer clothes for kids, women & Men.
Today Azra is a household name & has out raipur on the national map.
Building a strong brand from scratch in such a short span of time has taken immense hard work and passion. Sahil has worked 20 hours a day to make the brand what it is, but has never forgotten his success Mantra –
Always go by your GUT! When you bring passion & honesty into your work success follows!
And in a twist of tale, his look, for which he was harshly judged in Raipur, worked to his advantage in the fashion industry. His appearance gave him; to a certain extent; an upper hand when it came to making his spot in the country’s fashion map. As Sahil saw Azra grow into what it has become today, we can’t help but mention the hardwork and dedication that he has put into claiming his success. He stakes a majority of his success on his parents; who were his support system and his clientele; who believed in him wholeheartedly.
What once seemed like a regretful decision, has now shaped his life for the best and he states that he wouldn’t leave his hometown for anything in the world. He feels that life has taught him never to give up on his dreams and it was this lesson that brought him where he is today. Today he is often referred to as a PR magnet in the city & his infectious energy is hard to miss.
In 2016, Sahil met and married his wife, who he feels is his lady luck and he states that their love story was something just out of a Bollywood movie. Today famously known as Mrs and Mr Maggu- they quite are the trendsetter couple of the city! Their evident chemistry makes you believe in fairytales.
Sahil addressing the youth of the city, has one thing to say; “Stop disregarding your city, it doesn’t matter where you come from, what matters is what you’ve done with your life!” Mr.Sahil Maggu, has proved that if you have the will to dream and the will to live that dream, then the place you’re from is just a location on a map.