Shikhar Desai-truly an example of ‘less is more’.

This is truly an example of ‘less is more’.
Shikhar Desai @shikhardesai is a ridiculously successful independent musician as well as entrepreneur.
People say singers, songwriters, musicians, and performers tell their own stories. So is the story of Mr. Shikhar. The life story of Shikhar is all the way a must learn process for everyone.
Being born and brought up in Raipur, he is the final year student of BBA. He has done his entrepreneurship diploma from the renowned institute, MIDAS India.

Once in his diploma classes, he was taught to catch the bugs inside and to convert the same into a business idea. And he came with the idea to target those artists who are still into the pocket money, to provide them with an app based portal, more than 200 bars and restaurants registered, to discover the nightlife exposures. Here, more than 2000 musicians had the opportunity to mark the calendar and ambience as per their choice and go on to rock the show. But life took the turn and all faded when he shifted back with his family to add onto his family business.

He is the person ever ready to meet and greet new personalities. He made a fusion of this bold character and passion for music and what came out as the combination was crazy. He started secret unplugged performances at unusual places, with limited gathering (1st come 1st serve basis), nominal entry charges and secret artists from the country. The name of this crazy event came out to be ‘BEING LIVE INDIA’, which gained a lot of popularity in no time.

No wonder our talented birthday boy has also performed (134 shows) for the renowned bollywood singer Shaan. He has a particular love for the music genre ‘country Indie pop’. Since, having his blood roots from business background he started selling concepts which was again an add on to his family business. He came up with his own branding agency ‘VANTAGE 360’.